70% Fresher
Google made an announcement today. In Tokyo. And I for one don’t begrudge the free flight the reporter from the Sydney Morning Herald got to cover the event. I hope it was business class, I really do. If you check it out he even took at least one clever photo of some Google bloke moving the goal posts.
Top stuff.
What struck me as odd is the actual announcement, 70% fresher they said.
Google also said, ’..as the web is moving forward freshness is becoming critical’.
Now, from what I can gather they mean the search engine will be quicker at gathering up new content being released onto the internet. But why don’t they just say that?
Why do they feel the need to couch it as if search results were fruit and vegetables?
Don’t for a minute think I’m against freshness as such. There is no doubt freshness has an important place in life. I hate paying good money for milk that has more lumps in it than a Sydney road. And I was watching that Mel Gibson movie, Edge of Darkness, when about a third of the way through it occurred to me I already knew the plot, that was crying out for freshness.
And I’m all for bigger stuff, faster stuff, improved stuff, I’ve work in I.T. for 25 years - change is what we do. We’ve demolished whole sectors of the world economy with our endless parade of great new stuff.
But who woke up one morning and decided the computer industry needed ‘freshness’ above all things. Freshness is for the Fashion industry - am I detecting the beginnings of a new gender war perhaps? We’re not going down that road are we Mr Google?
I tell you, I’m worried.
No bloke ever bought a Lamborghini Murcielago because it was ‘fresher’. And if a bloke feels a bit stale in his brand new Apache AH 64-D Attack Helicopter, he just opens the window. What he doesn’t do, is take it back to the dealership and complain about a lack of freshness.
Real blokes understand that gravity pulls you down. It’s just the fact of the matter and that’s as fresh as it’s going to get. Real blokes know that dead chickens have a use by date. Search engines don’t.
So by all means keep your real caffeine fresh, but remember, as the picture says, sometimes it just makes you do stupid things faster.
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